It started with my love for cereal and ended with the triumphant return of Oreo O's. In collaboration with Bre Vaughn, long term friend and colleague, we developed a video centric social strategy, including   key influencer coordination and the production of over 50 pieces of shareable snack sized content .With a production schedule solidified for the upcoming weekend, a Goole Alert notified us that the fight was over before it even started. Post had announced Oreo O's cereal was returning in the summer of 2017.

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"Oreo Fights" was just one small piece of the strategy, but it was the only asset to be developed during the planning stage. What is left is my tribute to the greatest cereal of all time. Post recently sent me a package of 10 Oreo Os as reward for my help with "bringing the cereal back."